Master of Science in Business and Data Analytics
Program:
Award Title:
Program Aims and Objectives
2025 QS Business Master Ranking (Business Analytics): No. 2 in HK, No. 4 in Asia, No. 51 worldwide
The MSc in Business and Data Analytics (Information Analytics Management stream) program aims to cultivate students with professional knowledge of business data analytics through active learning of the theories, methods, supporting techniques across a wide range of knowledge areas such as big data management, data visualization, data mining, applied statistics, social media analytics, and analytics management.
Program Intended Learning Outcomes
Upon successful completion of this Program, students should be able to:
- Describe the theories, methods, and techniques for the management and analysis of complex data structures arising from typical business applications.
- Apply the data analytics theories, methods and techniques to design and build data-driven solutions to enhance business decision-making.
- Demonstrate an understanding of and competence in the key concepts and techniques in different areas of statistics.
- Apply acquired quantitative knowledge to solve business problems and to make decisions.
- Use appropriate statistical or analytics software to investigate and solve practical problems.
If there is any inconsistency or ambiguity between the page contents and the Academic
Regulations (AR), rules and guidelines, the AR, rules and guidelines shall prevail.